Finding fitting clothes for yourself is something quite personal, and the presence of other people in a shop might cause you some discomfort.
As a woman, for example, you might feel more comfortable among other women when searching for a new outfit. As a blind person you might feel more comfortable among other blind people and in a space where you feel secure and can easily navigate. As a non-binary person you might appreciate a space where you don’t have to explain yourself, and where the items on offer reflect who you are. As a shy man you might dislike the company of loud men. As a strong woman you might want a place that offers more than sexy and sweet. As a wheelchair person you might prefer a place run by other wheelchair people who understand pretty well what you need. As a trans men you might love a space with a section for transitioning outfits: You become — let your outfits become too. As a dwarf it would be a relief to enter a shop that offers adult clothes in your size, and likewise as a giant person you might appreciate not banging your head — and I could go on.
Therefore creating spaces for specific groups of people so that they can feel comfortable while searching for a new outfit is an intriguing idea.
This idea is still pretty new and still pretty sketchy. Could big cities, for example, have a dot.store that sells popular clothes and provides dot.spaces? Or would it make sense to build a town which offers all sorts of dot.spaces, and people can take a holiday there to get new outfits? Or would a town only need one or two dot.spaces which can be adjusted to whichever customer has made an appointment?
In any case, the idea to have special spaces for people with the same kinds of preferences is intriguing, and maybe there could be a special garden surrounded by dot.spaces where all sorts of people meet up for a party after spending a pleasant day in their personal dot.space.
The marketing team pointed out that dot.’s offers are so diverse that even if they wanted to manipulate customers, they could only manipulate them into being themselves.
dot.story, the book