A simplified workflow example

Part 1: The designer

Tujuka, a fashion designer from Lagos, Nigeria, decides to create a red summer collection for all genders.

At first, Tujuka speaks with the local dot.materials supplier and with the dot.research team, because she would like to experiment with hues of red; reds moreover which can be produced from natural sources. And she would like to find out how the different types of fabrics interact with these colours.

After choosing a range of fabrics, Tujuka asks dot.admin to make some calculations to find out how mainstream she needs to work if she wants to use these fabrics and these colours without letting the prices go through the roof.

Once all decisions are made, Tujuka creates her reds collection.

When Tujuka is happy with her work, she contacts dot. who send a local dot.photographer to make the images for the dot.website.

dot. updates the calculations, and together with Tujuka they settle on a price corridor, and with that on a minimum order volume, for each item.

And that’s Tujuka done, and she can focus on her next ideas.


Part 2: The customer

Larry, a customer in Vancouver, wants to try something new after wearing suits in shades of blue all his life.

A friend tells him about dot., and Larry takes a look at the dot.website.

At first, Larry feels overwhelmed by the extent of choices. But then he starts to play around with the filters. And after some funny results from the moods filters and from the personality filters, he feels kind of adventurous, and he decides to go for a head-to-toe outfit in red (though he forgoes the red wig and chooses a red cap instead).

When Larry finds a Nigerian designer’s reds collection, he is over the moon, and picks Tujuka’s long jacket as the main piece of his new outfit. The jacket is called The world of reds, and it is composed of different hues of red while radiating both elegance and just a hint of rebellion.

Most of the items Larry chooses can be ordered directly from the Vancouver dot.workshop, because those items have already reached the minimum order volume and are set to go into production next week. Only the cap is not available yet.

Larry has three options with regard to the cap.

Option 1: Tell all his friends to order the cap as well.

Option 2: Order the cap and wait till enough additional orders are in.

Option 3: Place an order for a bespoke version of the red cap at a higher price.

Still feeling adventurous, Larry chooses option 3.

And Larry creates his own space on the dot.website so that next time he logs in, only items in his size are displayed, and only items he chooses to be interested in.

Part 3: The dot.workshop

The dot.workshop in Vancouver is presently completing a batch of richly embroidered shawls from a designer in Egypt. These shawls have turned into quite a sales hit here in Vancouver.

Looking at the other orders, William, the head of the dot.workshop, decides to do the outfits by the Swedish designer and the collection by the Māori designer next, and he asks Mara to prepare the reds collection from the Nigerian designer.

Mara’s first task is to get all the details for every item of the reds collection from the dot.database. Next she talks to the local fabrics supplier. This is not strictly necessary since dot.admin has already informed the dot.supplier, but a personal connection is always welcome.

Next Mara starts to prepare the part of the workshop where the reds collection will be produced. And that’s it until the materials arrive.

Later that afternoon, William checks the order numbers. A few more orders for the reds collection and the prices could go down. But William signed up to co-finance the Vancouver dot.station. That means any excess profit goes into the budget for the dot.station, and by the looks of it, dot. can start to build the dot.station in six or seven months.
William looks forward to moving to the dot.station. His dot.workshop will then go to a new team.

When all items for a customer are produced, the dot.workshop informs dot.admin, who inform the customer.

The customer can choose to pick up the items at the workshop and have a chat with the tailors, or the customer can choose to have all articles delivered via the cargo bicycle service.

Usually a customer will choose the dot.workshop since small changes are included in the price, and there is always a good cup of tea or coffee on offer.